Web Analytics You Will Actually Read

GA4 is powerful and hard to read: a steep learning curve, sampling once a query covers more than 10 million events on a standard property, and event-level data kept for 14 months at most for explorations. Datalenk aims for the opposite: a fast, one-glance dashboard that shows what matters and nothing you have to decode.

What it does

• One-glance dashboard: visitors, sources, top pages, countries, devices, all on a single readable screen, no menu spelunking.
• No sampling, ever: every number is computed from all your data, not extrapolated from a sample, on every plan.
• History that survives: every visit and event kept and filterable for up to 3 years on Pro (formerly Starter), up to 5 years on Business and the LenKore pack (formerly Growth and Scale). Visits measured without your visitors' consent (Simple measurement) are kept 25 months, still enough to compare a month with the same month last year. No 14-month wall eating your year-over-year comparisons.
• Real Web Vitals, from real visits: LCP, FCP, TTFB, CLS and INP measured on your actual traffic, not simulated in a lab on a machine nobody uses.
• Traffic spikes, explained: when a spike happens we flag it and tell you which source caused it, so you find out you are on the front page of something while it is still happening.
• Payment markers on the traffic curve: see the post go out, and see the payments that follow it, on the same chart.
• Heatmaps and lightweight replay: scroll depth, the elements people actually click, and a replay of the cursor and scroll trail of a real visit. Coordinates only, no video, no keystrokes, recorded only with your visitors' consent.
• Bots detected, tagged and filtered out: your numbers are humans, and the bot traffic is still there to look at if you want it.
• Light: a small script, loaded asynchronously, with no dependencies.
• Built on revenue: the dashboard sits on top of revenue attribution, so traffic and money live in the same view.

How it works

Add one line before </head>. The snippet carries your site id and a public ingestion key, both handed to you ready to paste, so nothing has to be configured after the fact: you copy, you paste, data appears in seconds. If you use Next.js, WordPress, Shopify, Webflow or Google Tag Manager, there is a step-by-step guide for your stack, and an automatic install check that tells you the moment the first event lands (or tells you exactly what is blocking it).

By default the tracker is cookieless: nothing is written on the visitor's device, and before their consent it runs Simple measurement only. Deeper layers exist (returning visitors, cross-device identity) and they are an explicit opt-in that waits for each visitor's consent, never a default we hide. The full reasoning is on ↗.

Coming from GA4? You do not start from zero

• Native GA4 import: connect your Google account (read-only) and Datalenk pulls up to 24 months of history, e-commerce revenue included. For comparison, Plausible's GA4 import brings traffic but not e-commerce revenue (checked October 2026).
• Universal CSV import: coming from Plausible, Fathom, Matomo, Umami or Simple Analytics, export what you have and drop it in.
• No double counting: imported history is merged at read time and clamped to the day before your first native event. The seam is invisible, and nothing is counted twice.

Day one, your dashboard has years of context instead of an empty chart.

Why this beats the alternatives

Plausible and Fathom are clean, fast and honest tools, and if all you need is a beautiful visit counter they will serve you well. Datalenk starts from the other end: revenue attribution first, with the simple dashboard sitting on top of it, plus AI assistants and AI crawlers as real channels, real Web Vitals, and a migration path that carries your revenue history over. GA4 is powerful but demanding, run by a US company, and misses the visitors who block it.

Go deeper

What GDPR actually requires from analytics: ↗. EU-hosted tools compared: ↗.

Analytics you read in a glance, that speaks in revenue. 14-day trial, card required, cancel in two clicks. Start your trial.

FAQ

Is Datalenk a good Google Analytics alternative? Yes, for teams who want a readable dashboard without GA4's complexity, sampling and US hosting, with revenue attribution on top. And you can bring up to 24 months of your GA4 history with you, revenue included.

Does it sample my data? No. Every report is computed from all your data on every plan, so small segments stay accurate.

How long is my data kept? Up to 3 years on Pro (formerly Starter) and without a paid plan, up to 5 years on Business and the LenKore pack (formerly Growth and Scale), never longer. Visits measured without your visitors' consent (Simple measurement) are kept 25 months at most, whatever the plan. No 14-month wall, so your year-over-year comparisons survive. The details are in the data processing agreement.

Do I have to configure anything after pasting the script? No. The snippet already carries your site id and your ingestion key. An install check confirms the first event landed, and tells you what is wrong if it did not.