Web analytics for people who care about revenue, not pageviews.
Most analytics tools answer "how much traffic do I have". Datalenk answers the question that actually pays your bills: which marketing brings paying customers, and what are they worth. Here is how, feature by feature. Everything below is cookieless by default, EU-hosted, and designed so a platform changing its mind cannot blind you.
The core idea in one line
Add the script, connect your payments. From then on, every channel, campaign, page and search query reports in revenue, not just clicks. That is the whole product, and the features below are how it delivers.
The features
** ↗, See which marketing makes money.** Paste a read-only Stripe key, or connect any of a dozen providers (LemonSqueezy, Paddle, Polar, PayPal, Gumroad, RevenueCat, WooCommerce and more), and every visit gets tied to what it is worth. Revenue and lifetime value by channel, campaign and page, with renewals still crediting the channel that brought the customer, years later.
** ↗, AI traffic as its own channel, and the crawlers too.** ChatGPT, Perplexity, Claude and the rest, classified automatically and separated from search and social, with revenue attached. Add one line to your middleware and you also see the AI crawlers themselves, verified against published IP ranges, because a JavaScript snippet can never see a bot that does not run JavaScript.
Search Console, in dollars. Connect Search Console and Datalenk stops showing you clicks and starts showing you which query produced revenue, with striking-distance opportunities and CTR gaps valued in money. Estimated and proportional, with a confidence score, never dressed up as certainty Google does not give anyone.
** ↗, Every channel on one honest scoreboard.** Organic, email, SMS, social, referral and AI assistants, measured by the same rules, tied to the same revenue. One referee, one currency, no channel grading its own homework.
** ↗, Privacy-first by default.** The default snippet writes nothing on your visitors' devices: no cookies, no localStorage. Before their consent, it runs Simple measurement only. Deeper layers exist for returning visitors and identity, and they are an explicit choice you make, that waits for each visitor's consent, never a default we hide.
** ↗, Find where the money leaks.** Goals with a dollar value (a URL reached, no code needed), cross-session funnels with drop-off and revenue per step, journeys, heatmaps, and a lightweight cursor replay. Coordinates only, no video, no keystrokes.
** ↗, The dashboard you will actually read.** A clean, fast, one-glance view of your traffic, with real Web Vitals, bot filtering and traffic-spike detection. No sampling, and detailed history kept for years, not months.
Migration, done for you. Import up to 24 months from GA4, e-commerce revenue included, or a CSV from Plausible, Fathom, Matomo, Umami or anything else. You do not start from zero.
** ↗, Dark social, attributed.** Plug your Lenkli short links into Datalenk and every link you drop in a DM, a Slack or a newsletter reports its clicks and the revenue it drove, instead of hiding inside "Direct".
** ↗, Built to be queried, by you and your agents.** A real REST API with scoped keys, one-line custom events, a universal payments endpoint, a first-party proxy, raw CSV/JSON export, and an MCP server so you can ask your analytics questions straight from your coding agent.
What is live, and what is not
Honest scope matters more than a long feature list.
Live today: cookieless analytics, revenue attribution (12 native providers, a universal payments API and CSV import), affiliate networks and ad revenue, AI traffic and AI crawlers, Search Console with revenue per query, Bing, channel attribution, goals, cross-session funnels, journeys, heatmaps, lightweight replay, real Web Vitals, leads with a mutable value, B2B accounts, GA4 and CSV import, Slack and Discord payment alerts, team members, a public share page for your stats, the REST API and the MCP server.
Not built, and we will not pretend otherwise: pulling ad spend from Google or Meta (so we show revenue, never ROAS), and a mobile app. They are on the feature board, where you can vote, and where you can watch us ship.
Start measuring what actually works. Every measurement feature is in every plan; A/B tests come with Business and above. From $9. 14-day trial, card required, cancel in two clicks. Start your trial or see the pricing.
FAQ
What makes Datalenk different from Plausible or Fathom? They count visits well, and Plausible can record revenue you send with your own events. Datalenk ties visits to revenue, all the way to renewals and lifetime value, and treats AI assistants and AI crawlers as first-class channels. You measure money and the channels that drive it, not just pageviews. See ↗.
Do I need to replace my other tools? No. Datalenk measures outcomes. Keep your email, SMS, ad and payment tools; connect them so their work shows up in revenue terms on one scoreboard. See ↗.
Is it really cookieless? Do I need a cookie banner? Cookieless by default, yes: nothing is written on the visitor's device. A banner depends on what you measure: as soon as you tie your sales to their source, run an A/B test or recognise a visitor from one day to the next, you must ask your visitors' consent, and Datalenk waits for it. The full reasoning is on ↗.
Are features locked behind higher plans? Every measurement feature is in every plan; A/B tests come with Business and above. Plans differ on volume, number of sites, number of people and retention.